Posts Tagged ‘architecture’
Tent Pacific
Monday, August 15th, 2011
Dow Chemical: High
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Editor’s Note: Dow Chemical is one of the world’s five hundred in recent years, rapid development in China, for the understanding of market strategy in China, Dow Chemical, HC Network Editor recently interviewed Dow Chemical (China) Investment Co., Ltd. functional fluids Division Asia Pacific Marketing Manager Mr. Jin Wei.
Dow Chemical Mr. Jin Wei HC Network: Dow covers many areas, we introduce you to the framework and functions of Dow Chemical in the Dow in the fluid department affiliation?
Jin Wei: Thank you HC Network for giving me this opportunity to introduce products and architecture Dow Chemical, Dow Chemical is divided into two blocks, one is the basic chemicals, one is a special chemical. Basic chemicals that Dow Chemical has also successfully run the project, the key to joint venture Cooperation Project to enrich the project and expand the product range of products. Specialty Chemicals is the Dow has been working to the direction of development, including the form of market-Products to expand business development, and provide customers with total solutions for the business model of the MFB (MarketFacingBusiness) new business. We call this sector of functional fluids sector, is subordinate to the Ministry of specialty chemicals, is a business in Asia and in China, the rapid development of the department. Part of this product with a few large business. One is the UCON special lubricants, product applications, including machine building, metallurgy, aerospace and other fields, primarily to provide reliable operation of machinery products, while reducing chemical emissions and waste treatment; the second part of the products include high temperature thermal oil / low temperature contains cold liquid, widely used in food, beverage and pharmaceutical industries, the product brand called DOWTHERM, this brand has a high reputation in Europe and the United States market, many industry experts and project designers to design to Refrigeration When the system will be the first choice, in the Chinese market is also a well-known brands, many experts will be referred to when talking about heat-conducting oil, “Dawson Oil” as the industry commonly known; The third product is the air de-icing fluid, the products provide safety and security of air operations, but also a very environmentally friendly chemicals. In summary, we provide three major categories of products, these three products in China, is widely used in many fields.
HC Network: In recent years, many famous international companies have also entered the Chinese market, then the Dow has what the Chinese market strategy? China’s market share for Dow in what position?
Jin Wei: Dow Chemical is a U.S. based company, the key still in Europe and the United States market share, sales, sales in the Asia Pacific region accounts for only ten percent of the entire company, the business ratio is also smaller. But the company’s Asia-Pacific market as a high growth area for strategic investment. Many people may understand the industry, Dow has invested in many factories in China, including investment in construction in Zhangjiagang many world-class production line. Dow established in Shanghai, the new Dow Center (DowCenter), the business can accommodate 1,600 people, information, technology development and related management of logistics department to serve the Chinese market. This also represents Dow attaches great importance to the Chinese market, the growth of the Chinese market with high expectations. On our Products, we focus on three aspects: first is the expansion of product lines, in addition to our basic chemical products, we will introduce more in the Chinese market, Dow environmentally friendly products, and China grow together; second is for business expansion to human factors, including the employment of a dynamic and pioneering team, including China and research institutions, government departments, technical cooperation, to China a lot of new technology, new projects provide ancillary services, including in the media, the exhibition for the brand promotion; third of our plant in Malaysia, the technological transformation of the Chinese market allows us to provide better products and services. These are the Chinese market expectations, hopes and commitments.
About the Author
I am a professional writer from China Chemicals Products, which contains a great deal of information about expedition tents , light weight tents, welcome to visit!
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